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Big Data Analytics

Why Big Data and how to use it?

by InfoCert

The talk on Big Data keeps going. This new term refers to something non ‒ existent in the business: the activity of collecting and analysing data with a beneficial purpose for businesses.

The data available today is called “Big” because its generation is so extensive in terms of volume, speed and variety that it is necessary to have specific methodologies and tools to be able to collect and use it in a profitable way.

The Big Data Maturity Survey 2016 report, produced by AtScale (a company specialized in business intelligence) and covering 2,550 professionals from 1,400 companies in 77 countries, found that over 70% of respondents use tools for collecting and analysing Big Data for over a year. For what? And why should we imitate them?


Today’s customers are increasingly accustomed to interacting with their bank, e-commerce sites or public bodies through websites and mobile apps. Companies and organizations must therefore change the way they interact with users to meet their new needs and habits. Data is the key to interpreting these new needs and habits and responding promptly and effectively.

The information potentially available to us, however, is large and complex. Just think of the smart objects of the Internet of Things, able to connect the physical world to digital and collect continuous information and data through their sensors. We are talking about unstructured data, which must be distinguished, selected and interpreted through appropriate new generation analytical systems to produce correct and valuable information. The data will not answer our questions if we are not able to ask them the right questions.

We will then have to identify the objectives to be achievedadopt the necessary technologies to achieve them and define strategies that can enhance the information obtained through the data. The latter will then be integrated into business processes, which will therefore have to become agile and flexible. And to do this we will need all the resources that digital solutions can offer us.


The advantages offered by the right use of Big Data can be varied and varied, depending on the markets they belong to. From optimization of production processes to predictive maintenance, from optimization of the supply chain to that of customer care.

A good reading of the data opens a better knowledge of customers and the possibility of offering them new specific services. This will result in greater satisfaction of expectations for them and a more competitive positioning for us.

The companies that will be able to get real knowledge of the data and who will exploit the advantages of digital trust-based solutions, able to guarantee a secure management of the collected and shared information, will continue to improve and evolve their business by making their own clients.

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