Camerfirma, jointly with Infocert, the Spanish Chamber of Commerce and Forrester, held the virtual event “Trust and digital identity, the great challenge in the digitalisation of companies” on 29 October.
Carlos López Blanco, Chairman of the Digitalisation Commission of the Spanish Chamber of Commerce, was responsible for welcoming the attendees. López Blanco raised the question of what would have happened with the COVID-19 crisis in a purely analogue world, affirming that the most digitalised companies are the ones that have best withstood its impact, while we have been plunged into an unimaginable social experiment, with hundreds of millions of people working remotely and studying from home.
The Chairman of the Digitalisation Commission of the Spanish Chamber of Commerce explained that the Internet has changed exponentially in recent years, as has society. Digitalisation isn’t just a technological change, it’s a true social change. The label ‘fourth industrial revolution’ used to describe this time falls short, because it is only really comparable to the first industrial revolution. He added that “data security and cybersecurity are at the centre of the digitalisation process and the data economy” and that “the challenge we are facing is to guarantee the privacy of citizens’ data, its integrity and security and, ultimately, to make this compatible with public safety”.
His presentation was followed by Enza Iannopollo, senior analyst at Forrester, who provided her vision of the global landscape in relation to trust in digital transactions, focusing on customers and their digital identity. Iannopollo gave her vision of the market in terms of the confidence people have in digital transactions, as well as a vision of how innovation and technology are helping digitalisation processes, including customer onboarding processes in companies.
In her presentation, she stressed that digital transformation isn’t something new in the agendas of organisations, but that what we’ve witnessed in recent months would have taken years to accomplish in a normal situation. According to Iannopollo, “Organisations will require hybrid, digital and in-person experiences in upcoming years. We hope to see the acceleration of digitalisation programmes in companies. In the banking sector, we are already seeing the closure of branch offices and an increase in digital transactions. For instance, you no longer have to go to the bank to open an account.” She explained that, in the past, the approach was to build things by yourself as an organisation, but that nowadays, there’s a whole new way of thinking about innovation, where platforms and providers have a lot to offer.
Finally, she highlighted that “digital trust solutions actually improve security. Many of our customers who have transitioned quickly to digital due to the pandemic have encountered security problems. The digital signature and digital identity and trust services provide a highly robust level of verification and security to prove that a person is truly who they claim to be.” “With digital identity frameworks, we are able to use personal information much more safely than we do today, by selecting the data we want to verify without having to provide all our information. For example, to prove that we are of legal age or that we hold a driving licence, ” she concluded.
On the part of InfoCert, Marco Di Luzio, Chief Marketing Officer, analysed the role of trust for digital transactions and the role played by digital identity.
Di Luzio assured attendees that the eIDAS European regulation has facilitated a more robust identification of the different parties in a transaction and helped maintain the validity of these transactions. In this context, it isn’t just the case of having a certificate to sign, but rather that the different parties of a transaction need to be based on trust. Digital transformation not only consists of implementing digital media, it also involves building trust so that all transactions and communications in the digital field are valid and secure.
In addition, Alfonso Carcasona, CEO of Camerfirma, talked to attendees about the position of Camerfirma and the different value proposals for companies. Carcasona delved into the role that trust and digital security have in the digital transformation roadmaps of Spanish companies and the importance of digital identity in these digitalisation processes and how Camerfirma is able to provide solutions with different tools.
Carcasona stressed that, “with the entry of InfoCert into Camerfirma’s capital, we have become a company that not only offers products, but also accompanies our clients in their digital transformation processes with solutions focused on regulatory compliance.” He explained that in Spain, old legislation still applies (it has been undergoing reform for many years), and the approval of new laws will enable better compliance with eIDAS regulations, mainly in the ambit of video identification, which is prohibited by current law. This needs to be regulated in order to facilitate digital transactions and guarantee more security for people, companies and even machines.
The Camerfirma CEO explained that the TOP modular platform allows the issue of one-shot or long-term certificates and their storage in the cloud so that they can be accessed from anywhere, making it possible to identify yourself and sign a document in a single session, and store that documentation safely.
Carcasona signed off with the assurance: “We’ve been working on Blockchain technology for two years and we’ve developed the Dizme platform so that every user becomes the sovereign owner of their digital identity and shares only the data required to carry out a transaction.”
Finally, Roberto Sommacanal, Flowe Experience Design Perspective Positioner, presented a success story focused on an Open Banking platform (The Flowe) and the implementation of its Digital Onboarding with one of Camerfirma’s solutions, TOP. He commented that “our app is not a classic banking experience. We have developed something different and among the applications we’ve integrated the function of sharing expenses between a group of people. We want to train our users with educational videos.”
“You only get one chance to make a good first impression. That’s why we want to provide our clients with a good onboarding experience. We wanted to optimise our onboarding process and shorten it to about 8 minutes with hardly any keyboard inputs, namely, a system that is as automated as possible and does not require human interaction. Our solution is based on TOP”, he concluded.