The pandemic has obliged many companies to modify their work protocols and processes, bringing a rapid process of digitalisation in order for them to continue their business activity normally. A scenario in which online identification has often been a necessary but complex element, due to the many risks it involves for the security of both parties, if not implemented using the right tools.
This was the starting point for the webinar “Digital Security: Strong Web Authentication Mechanisms” organised by InfoCert, Camerfirma Spain and Camerfirma Colombia on 22 March, with the participation of Alfonso Carcasona, CEO of Camerfirma Spain, Héctor José García, Chairman of Camerfirma Colombia, and Roberto Sommacal, Flowe Experience Design Perspective Practitioner.
The object of the event was to publicise the different web authentication and digital identification mechanisms and tools that should be used by companies and users, as well as the market trends that are transforming companies around the world.
In the current model, the majority of the workforce is made up of consumers born into the digital world. Millennials accounted for 35% of the global workforce in 2020 and 78% of Gen Z consider themselves to be digital workers. The legal framework also mirrors this. Regulations, such as eIDAS, have continued to evolve since the 2008 financial crisis, helping to unlock innovation and promoting safer practices in the digital trust environment.
At the start of the event, Alfonso Carcasona pointed out that “We live in a complex world from a regulatory viewpoint, in which there is a significant ‘inflation’ of standards. It is hard for companies to follow not only the rules that affect their business, but also the others surrounding it, such as those related to digital identity, signature or custody, where we try to support them”.
With the pandemic, what could be a strategic requirement for companies has become an obligation. All those digital practices that were in the pipeline have been implemented and this has had a direct effect on the market for remote identification and document storage.
During this virtual event, Héctor José García presented the TOP (Trusted Onboarding Platform) tool, which focuses on remote identity validation and is aimed at companies that need to identify customers remotely. “The playing field for digital transformation is undoubtedly digital identification, which goes hand in hand with the use of tools and databases that allow us to identify people through digital means in order to carry out 100%-remote procedures ”, said Héctor José García.
TOP stands out specifically, compared to other digital onboarding tools, for its capability to not only perform recognition, but also issue digital signature certificates or certified electronic signatures. In this way, the identified user can sign a contract, a promissory note or any other document completely online.
This platform photographs the identity document, collects user data using OCR technology and checks its validity by comparing it with data from official records.
Then it photographs the person through their webcam or mobile phone camera and compares it with the image on the identity document, using biometric technology.
The event also saw the presentation of the GoSign signature flow platform, which enables the approval and signing of documents using a certified electronic signature and digital signature. It offers functions for issuing approvals and permissions and creating signatures, involving robust digital identification mechanisms. The use of either of the two types of signatures means that traceability can be checked from the signed document itself and, in the case of PDF files, natively, without the need for third-party applications.
Towards the end of the event, it was Roberto Sommacal’s turn to present the Flowe success story using the TOP platform as a tool for the incorporation of clients. Flowe is an Open Banking platform that is defined as an Electronic money institution. “When we started, our “claim” was that we could complete the entire onboarding process in 8 minutes. We wanted to optimise the experience for mobile phone users, so that they wouldn’t have to type hardly anything during this process, and could complete it with virtually no human intervention or supervision,” Roberto explained.
The first steps in the Flowe customer onboarding process are identifying the phone number, selecting the password and entering the e-mail address that will be used to contact the user. Next comes the part of the process supported by the TOP platform. It manages the processing of pre-contractual documents and information, the reading of the user’s ID through OCR technology, and the checking of their address and verification of their identity using a selfie image. The final step is the user’s fully-certified signature in order to contract the service.
Thanks to the use of TOP to incorporate new clients and sign the relevant contracts and documents to begin their business relationship, they have managed to offer a unique, simple, streamlined customer experience for all users, enabling an increase in the number of new clients.